Scorestars (Beta)
Scorestars is passionate about merging gaming with sports to deliver innovative and thrilling experiences for fans. Leading sport, media, and consumer brands are turning to Scorestars to unify interactive engagement within a single platform, driving significant results through first-party data, user sign-ups, sales, and audience feedback.
Meet Justinas, the CCO of Lithuanan Basketball League (LKL)
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Problem Statement
He understands that 70% of their league's revenue is indirectly generated from fans. However, the rise of online games and diverse entertainment options is making it increasingly difficult for leagues to maintain the interest of these fans. This challenge is particularly pronounced with Gen Z, who currently constitute 20% of the sports fanbase. Struggling to engage this demographic could result in a significant loss, potentially missing out on USD 1.2bn in revenue per year.
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Solution
The solution is an official, free-to-play mobile basketball manager game. Users collect player cards, build their dream teams through trading, and compete strategically against other fans globally. League-provided rewards like VIP experiences and signed merchandise incentivize participation, fostering a strong fan-league connection and transforming passive viewers into active, engaged members of the basketball community.
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Competitive Analysis
While established players like Sorare and Ultimate Champions offer fantasy sports experiences, Scorestars stands out with its unique combination of features.
Focus on Blockchain-based basketball iGaming. Unlike its competitors primarily focused on Football (Soccer), Scorestars leverages blockchain technology to create a dedicated Basketball fantasy platform.
Localization and community building. Recognizing the importance of regional preferences, Scorestars prioritizes localization, fostering dedicated communities for fans in various countries through tailored experiences and feedback mechanisms.
Revenue sharing with leagues. This unique partnership model incentivizes league participation, fostering a more collaborative ecosystem.
Gen Z Focus. Scorestars' platform caters specifically to Gen Z users, understanding their preferences and tailoring the experience accordingly.
Weaknesses
Scorestars enters a crowded market with established players like Sorare and Ultimate Champions. However, Scorestars differentiates itself by focusing solely on blockchain-based basketball fantasy, digital engagment and prioritizing localized community building.
Its unique approach targets regional basketball fans, supported by a revenue-sharing model that incentivizes league participation and offers robust marketing opportunities. This makes Scorestars an appealing choice for basketball enthusiasts, particularly Gen Z in specific regions, looking for a localized, blockchain-powered fantasy sports experience. Additionally, offering VIP experiences and signed merchandise as rewards enhances fan engagement, cultivating a dedicated and active user base.
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Result
The gamified approach, featuring a blockchain-based basketball fantasy experience with a marketplace, lootbox packs, mini-games, voting, and quizzes, fostered a strong fan-league connection.
With a 20% rise in weekly active users (WAU) – a 3x increase in just 6 months compared to prior initiatives. Platform adoption boomed with 25,000 registrations in 6 months, and a core of 4,000 active users weekly.
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